Our ‘INSPIRE’ programme is a one-day programme designed to provide an introduction to political life for interested women, focusing on campaigns, communications, and confidence. Delivered by national experts, the programme is designed to demystify entrance into politics, and give each participant the tools and direction that they need to take their next step on their political journey.
Additionally a number of female elected representatives speak of the challenges throughout their own political career and importantly, how they have overcome them.
- Identify the nature of the confidence barrier and how it affects women in political life
- Connect participants with experienced political actors to learn from their individual experiences in building confidence and resilience
- Provide participants with some practical tools for planning, prioritising and personal decision-making, which will facilitate their political life
- Provide participants with some basic tools for building and strengthening their personal resilience
- De-mystify political campaigning
- Outline different kinds of political campaigns and build awareness of different skills and tools required (e.g. winning at party selection level vs. winning at election)
- Provide overview of key elements required to design, build and deliver a robust election campaign
- De-mystify the media and provide participants with clarity about how to access the media and appropriate level of media for their campaign
- Provide an introduction to the basic media tools candidates will need for their campaign (press release, key messages for interview, sound-bite etc)
- Provide basic rules for message development and interview preparation
- Provide a framework for participants in developing their campaign communications plan
Who should participate on the ‘inspire’ programme?
The ‘INSPIRE’ programme is open to any women with an interest in politics or public life. It is specifically targeted at:
- Women who have an interest in becoming more politically involved – as a campaigner, candidate or campaign manager – and who may consider putting themselves forward for election in the future
- Women with leadership potential outside of politics – in business, trade unions, or the community and voluntary sector – that seek to influence politics or may consider politics as a future avenue in their career