There are two reasons that Women For Election is running a crowdfunding campaign.
The first reason is that it will provide us with funding to support our mission of achieving balanced politics in Ireland. We work actively towards this mission by running training programmes to equip, inspire and inform women to run for public office.
The second is to raise awareness of our mission and reach women to try to inspire them to consider running for election. For crowdfunding campaigns to be successful, they must use any and all means available to raise awareness of the campaign – usually through an extensive social media campaign. This social media campaign has the dual benefit of driving donations and raising awareness of Women for Election and its work.