- Vibrant visual campaign raises €32,000 by half-way stage
- Proceeds will help train #MoreWomen to get elected
Creative agency Red Dog’s vibrant work has helped Women for Election raise almost €32,000 at the half-way stage of its ambitious crowdfunding campaign.
Women for Election co-founder Niamh Gallagher said the design had also raised awareness of the organisation’s goal of getting more women elected by engaging a younger audience with a strong and memorable visual campaign.
“We launched a crowdfunding campaign to raise €50,000 to subsidise training 300 women to stand for election and improve the gender balance in Irish politics. We are very pleased with the response so far which has been boosted by the creative input of Red Dog,” she said.
Red Dog created the look and feel for the campaign including a hero image and a range of assets – everything links to the Indiegogo crowdfunding website at indiegogo.com/projects/morewomen.
The agency also designed the #MoreWomen hashtag, campaign card, badges, beanies, totes and T-shirts.
The wearables are proving popular with donors and will continue to raiseawareness of Women for Election’s goals long after the crowdfunding campaign ends.
Red Dog MD Mary Doherty said: “We reckoned Women for Election needed toengage a younger audience who would appreciate quality creative and enjoy the good karma of helping get more women elected. We believe the strong, vibrant illustrative element gives the campaign energy and impact, particularly on social media channels.’’
Donors can support the campaign by buying perks from as little as €5. The perks include a stylish limited edition screen-printed poster designed by Red Dog which is available for €40.
Red Dog donated its services free of charge to the campaign. The campaign has also enjoyed support from leading poets, writers, historians and photographers including Doireann Ni Ghriofa, Martina Devlin, Pat Liddy and Beta Bajgart who are donating experiences and products such as poems, readings, walking tours and books.
The campaign, which is run entirely by volunteers with backgrounds in areas such as finance, public relations and web design, is also targeting larger donations. For €300 a donor can sponsor a woman on INSPIRE, Women for Election’s one-day programme designed to provide an introduction to political life for interested women. And for €5,000 a donor can help Women for Election put 20 women through that programme.
About Women for Election
Women for Election is a not-for-profit, non-partisan organisation that aims to
inspire, equip and inform women to succeed in politics. The organisation was
founded in 2012 by Niamh Gallagher and Michelle O’Donnell Keating. Women for
Election provides practical supports for women entering politics.
About Red Dog
Red Dog opened for business on November 2nd, 1993 – the morning after
founder Mary Doherty graduated from the National College of Art and Design.
Based in Dublin and with an office in New York, over the last 23 years they have
built their reputation – conceiving, designing, writing, producing and managing
great work that helps their clients’ brands thrive. See www.reddog.ie
Crowdfunding is the practice of funding a project or venture by raising money
from a large number of people who each contribute a relatively small amount,
typically via the internet. Crowdfunding is a democratic way to raise money to
fund a project because it taps into a large number of people for a small amount of
money each rather than relying on one big funding source..